5 Questions to Consider When Determining Packaging for a Product
The most ideal form of packaging for a product provides protection to possible transportation damage, effectively displays the product and is both convenient and sustainable. There are a variety of factors to consider when planning the best packaging for your products such as dimensions, visuals, material, purchasing method, and budget.
Why does packaging matter? It gives your product a strong first impression, communicates with the consumer, and establishes brand identity. The packaging of your product can differentiate your product to your competitors’. This week’s blog checks out how to choose the best packaging for your company by breaking down 5 important questions to consider.
What is your budget?
Your budget is crucial when determining the type of packaging for your product. Some materials are more costly such as glass and natural fibers, however, they may visually look better. There are other budget-friendly materials such as plastic and cardboard but they are far less eco-friendly. It can be beneficial to plan on budgeting more for packaging to ensure product protection.
What is your product?
The size, shape, material the product is made of, and delicateness are important when understanding your packaging needs. If you have more than one product size, it is beneficial to obtain one or two different packaging sizes to ensure the sizing is correct for your product. This creative technique is also sustainable and helps saves money.
What appeals to your customers?
Knowing your target audience is important when determining the packaging design and branding. Researching their demographics, needs, values, preferences and purchasing habits will influence how to package your product. Appealing to a customer’s emotions or expressing the companies brand values on the packaging of the product can influence purchasing decisions.
What material do you want to use?
If you are looking for an eco-friendlier packaging option, then using paper, glass, or natural fibers are the way to go. Flexible packaging materials are also light weight, recyclable and cost efficient. Plastic packaging can also be durable and energy efficient.
How will the product be transported?
Imagine designing amazing packaging for your product and as soon as it’s transported to a new location it becomes damaged. It’s important to keep this in mind when selecting the type of packaging material. Selecting packaging that will allow your product to be stacked, lifted, moved, and stowed without damage is critical.
Ready to explore packaging options? At GCB Solutions, we have the experience to solve all your packaging problems quickly and economically. Contact us today at (904) 263-2804 or schedule a free consultation to learn more.
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